THE EDITOR, Sir:
I rarely respond to articles in the press, but found Din Duggan's on coconut water and entrepreneurship especially fascinating.
Having grown up in Jamaica, I have always loved coconut water and made every effort to over-indulge whenever I returned to Jamaica and had the opportunity. My daughter, a marketing professor at a major United States university, came across CocoRico early in its entry into the American market and had her class use it as a 'case' in marketing a new product. Since then, we have been enjoying that product.
A fascinating story of the entrepreneurial venture. I am an enthusiastic proponent of entrepreneurship in Jamaica. I was disappointed that you were able to cite the just announced Branson Centre of Entrepreneurship in Montego Bay, while omitting the Morris Entrepreneurship Centre associated with Northern Caribbean University in Mandeville, which is entering its fourth year of helping small businesses, including farmers, to develop and operate viable businesses.
That centre is transforming entrepreneurial dreams into real-life businesses and changing lives and outlooks for many.