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Stop The Bleeding gathers steam with video premiere

Published:Thursday | October 27, 2011 | 12:00 AM
A snapshot from the 'Believe' video, which comes from the song of the same name. - Contributed

Stop the Bleeding (STB), Inc: The LIATI Project premiered its Believe video throughout the Caribbean and in the United States last Thursday at 9 p.m. on Tempo Network's hit show Cross Caribbean Countdown.

Tempo, a popular cable television outlet for viewing Caribbean music videos, was premiering the video following last month's international release of the Believe single, featuring Virgin Islands artistes Pressure Busspipe, Verse Simmonds, Mada Nile, Rena Faith, Elijah Vegas, and Reynaldo 'TSR' Canton.

The artistes, who also appear in the video, donated their time and lyrics to the project.

According to Cheryl Francis, executive producer, president of STB and wife of US Virgin Islands Lt Gov Gregory Francis, the video is the next step in delivering a message of peace and love to all Virgin Islanders and to people all over the world.

Rave reviews

The Believe single has got rave reviews and prominent airplay in the US Virgin Islands, around the rest of the Caribbean and on United States radio stations. There are also numerous Internet sites since its debut, said Francis.

"We know that our video is going to be just as popular as it builds on our LIATI theme in a big way. LIATI is an acronym for Love Is All There Is and we will always present positive images through music and lyrics to counteract the negative messages our children so often hear and see in today's media," she said.

According to Kareem Francis, coordinator of the LIATI Project, the video has a storyline of victory over adversity.

"A young runner, an artist, and a dishwasher with great aspirations overcome obstacles such as bullying, parental neglect, and minimal skills training in pursuit of their dreams to achieve higher stations in life," he explained. They triumph in the end because they dare to believe. "We see these problems every day; we want our young people and others to know that there really is hope if you believe in yourself," said Francis.

The video can also be seen at www.stopthebleedingusvi.org and on YouTube.

The full-length single can be purchased from iTunes, Amazon.com, Zune, I Heart Radio, Myspace music and Vervelife. It is also available as a ringtone.

Head of production

Masai Harris, who has the ability to electronically generate almost any genre of music, including R&B, rap, hip hop, soul, reggae, and calypso, spearheaded the studio production of the single.

Harris began his early musical endeavours as a pianist with the St Croix Educational Complex High School Band. He has performed with artistes like Beres Hammond and Junior Gong, played backup to Pressure Busspipe, Nyorah, and the famous calypsonian Short Shirt from Antigua, and played with the Fusion, Rupshun, and Outer Limits Bands. Michael Nissman of St Croix's Aqua Media directed and shot the video for Stop The Bleeding.

Tempo is the brainchild of St Croix native Atty Frederick Morton, Jr. Over six years ago, Morton envisioned an entertainment network dedicated to Caribbean music, culture, cuisine, and social awareness. Its content is developed to rise beyond entertainment to inspirational, progressive and educational programming.

Tempo currently broadcasts in 26 Caribbean islands and on the United States' east coast to more than three million viewers.

Trinidadian artiste Patch and St Croix's Janeisha John, Miss Universe Virgin Islands 2010, host the Cross Caribbean Countdown.

Stop the Bleeding Foundation is a non-profit organisation dedicated to fostering accountability in the US Virgin Islands community regarding the mistreatment, violence, abuse and hurt of children and families through effective communication, inter-agency collaboration, and responsible action. For more information: email theliatiproject@stopthebleedingusvi.org, or call 340-642-3591.

You can also visit the Stop The Bleeding Facebook page. To make a donation, visit www.stopthebleedingusvi.org.