Elevated 'Uber' goes Halloween
Curtis Campbell, Gleaner Writer
Uber, held on Fridays at Club Privilege, New Kingston, stakes its title from a German expression which describes an elevated feeling and this, the promoters say, embodies the concept of the party. Stephanie Lyew, who handles Uber's public relations, said, "This party is like the name expresses - out of the ordinary. From the music to the liquor and the décor, it's totally elevated."
Uber was started in June 2011 and has maintained a steady following, becoming a must-go event for many of the loyal partygoers who go to Club Privilege. Lyew says there is consistency in Uber's patronage. "Since the June Uber, we had 800 or more patrons and it heightened in the summer. However, since school started, we are now at a consistent 600 and over patrons each week," she said.
She says the consistent following comes from the organisers simply making Uber's patrons feel privileged. "We make the service top of the class; it's all-white décor, velvet interior, and patrons don't even have to walk to the bar - we have people assigned to place orders," Lyew said. Uber is drink-inclusive, which is also extended to detox.
Lyew also asserted that the Uber DJs are highly competent and are known to deliver a good vibe. "We have two resident DJs, DJ Karyzma and DJ Cyrus, and some nights ,we even use international DJs. We play disco, dancehall, reggae - just about all good music that will keep our patrons entertained," she said.
Tonight, Uber goes Halloween under the theme 'Black Twilight'. To indulge in this dark, elevated experience, females will be admitted at a cost of $2,000 wearing costume, with men in costume paying $2,500. Anybody not wearing a costume will pay $3,000. As usual, it will be liquor inclusive; however it will be premium drinks, such as Hennessey, Johnny Walker, Ciroc, Bailey's and Nuvo, among others.
"Persons should come to Uber because it's the only inclusive club series that offers premium liquor and, at the same time, gives an elevated club experience and environment. Everybody is treated like a VIP," Lyew said.
The promoters of the Red Stripe-endorsed event are Pierre Goubault, Philip Palmer, Scott Dunn , Carlos Philpotts and Paul Matthews.
Lucky partygoers have a chance to make the guest list by joining the Uber Facebook page and describing what they like about the concept.