No-Maddz 'Sort it Out' at Coral Cliff
While many were still in bed recovering from the horrible ordeal of getting to and from Friday night's jazz and blues concert, others were enjoying light refreshments and listening to the group No-Maddz as they thrilled a select group of journalists and guests at a listening party held at Coral Cliff, Montego Bay.
Sponsors of the group's song in celebration of Jamaica's 50th anniversary of independence, Sort Out Yuh Life, Jamaica Supreme Ventures Limited (SVL), will be partnering with the group as they go on an island-wide tour to spread the sound and meaning of the song. SVL has been assisting No-Maddz since 2010.
SVL's head honcho, Brian George, was naturally beaming with pride and happy with the company's decision to back the group.
The quartet of Kingston College past students, are Sheldon Shepherd, Everaldo Creary, Chris-topher Gordon and O'Neil Peart, have earned enormous popularity and respect since they first hit the scene.
However, according to Shepherd, this weekend will see the group taking things to an even higher level.
Speaking at the launch, state minister for the Ministry of Tourism and Entertainment, Damian Crawford, said he was impressed by No-Maddz, whose music has magic that uplifts and allows people to coalesce around a concept that Jamaica is 50 not-out, that ... "we are a people of hope, aspirations and beliefs".