Tue | Mar 31, 2020

Johnnie Walker, Frenchmen VVIP jazz Experience

Published:Friday | February 3, 2012 | 12:00 AM
Member of Parliament Mikael Philips (left) talks with Red Stripe Brand PR Manager Levaughn Flynn at the Johnnie Walker bar. - Contributed photos
Reggae great Pluto Shervington (left) raps with promoter and DJ Richie Poo at the Johnnie Walker bar in the Frenchmen section of the Jamaica Jazz and Blues festival at the Trelawny Multi-Purpose Stadium.
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For weeks to come, patrons will still be telling the tales of their spectacular experience at this year's Jazz and Blues Festival. Many of these tales will include the experience of those who enjoyed it from their vantage point inside the ultra-exclusive Johnnie Walker Frenchmen VVIP area.

The design of the area was one of the most outstanding at the venue, with Johnnie Walker commanding full rights to the section. Guests were hosted in fine style, giving them the option of enjoying the show in a sheltered area or in the crisp night air with ample seating. The d├ęcor of floral arrangements and elegant lighting covered the two areas. There was also an elevated platform lined with smooth leather sofas, which complimented the backdrop of the bar, exclusively for Frenchmen armband holders.

musical connection

Jomo Cato, head of marketing at Red Stripe, said the company and its brands have long been associated with music and events, and this year was no different.

"Our main focus is to continue making our brands central to the musical experience," Cato said.

"This experience took consumers on a journey of discovery that allowed them to enjoy Johnnie Walker Black Label, and as guests took in the festival, they were able to enjoy some of the cocktails that were on hand at the event," Cato added.

After being wowed by Celine Dion's memorable performance on Friday night, the Frenchmen patrons were treated to a party in the sheltered lounge. The area was a miniature reproduction of the highly anticipated Frenchmen events, which have become party staples for the National Heroes Weekend and New Year's Day.

The jazz festival concluded on Saturday, January 28.