Payday holds high hopes for Real Reggae Project
Payday Music is to spark a musical revolution with the Real Reggae Project, said a confident Austin Green.
The ambitious, hard-working music producer spoke to The Sunday Gleaner recently, declaring his vision for the project, which he took approximately eight months to complete.
Green, who produced and engineered Buju Banton's Grammy-winning album Before The Dawn, said his multiple-tracked project, Real Reggae, has the right flavour for reggae music consumers to digest.
"The reason for Real Reggae is because the current state of music has not been representing Jamaica quite fully," said Green, known to many as 'Kevin' or 'Payday'.
The project took several months largely because of the hectic schedule of artistes.
"I spent a lot of time on this also because I wanted it to have substance," said Green.
Real Reggae, which boosts 15 tracks and features artistes such as Capleton, Bounty Killer, Wayne Marshall and Mavado, was released on Valentine's Day on iTunes.
It has also made an instant impact on the Japanese iTunes charts.
"I expect to get back a sense of recognition that this is a collection of good music. I'm not saying that the music these days aren't being made properly, because I don't try to criticise other people's work. This (Real Reggae) is one of the best projects for 2012 so far," Green added.
"If anybody who knows Kevin they would tell you that I don't leave out young artistes in what I do. Real Reggae has three different generations of artistes. The Capleton, the Bounty Killer and the Thriller U's are the elders. Then you have the Mavado, Lutan Fyah and Fantan Mojah's as experienced young artistes. The upcoming bunch consists of Iyara, Natalie, Raine Seville and Kim (formerly Gaza Kim)," he said.
Green said he has strong beliefs that Real Reggae will place him at the pinnacle of production in Jamaica. "Yes this project has the ability to put Payday Music right up there. At the top! Because the feedback from the streets is tremendous and the attentions from radio disc jocks are great," said Green.
It seems the public has taken a liking to the collaborative efforts of Mavado and Raine Seville's Cheating Games and Bounty Killer and Wayne Marshall's Be on the Alert.
While the iron is still hot, Green is working on new material.
Some of that material will involve artistes signed to Payday Music, while there will be at least one major dancehall project with JOP and Big Ship Records.