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Youth Focus - Marlon Vickerman is living his dreams

Published:Saturday | February 25, 2012 | 12:00 AM
Marlon Vickerman, head of Ajani Clothing Concepts.

Sheena Gayle, Gleaner Writer

WESTERN BUREAU:

Jamaican T-shirt designer Marlon Vickerman is seeking to expand his global customer base following the online launch of his Ajani Clothing Concepts on February 23.

"We are delighted to expand our reach and maximise the benefits of the Internet and e-commerce by launching our website," stated Vickerman. "It has been a long time coming, and once we worked out the logistics, Ajani Clothing Concepts will now have its place in the fashion world and on the Internet."

Vickerman and co-founder Mark Beckford formed the Ajani Clothing Concepts line in 2006. The name Ajani is African in origin and means 'he who survives the struggle'.

COMMON INTEREST

Vickerman and Beckford, who shared a common interest while they were students at the University of the West Indies, Mona, in Jamaica, decided that they wanted to showcase a clothing brand that embodied strength, perseverance, unity, and love all at the same time.

Vickerman, a former journalist who now resides in the United States of America, wanted to pursue his passion in fashion, and with the growing demand for his line, he believes going viral will create wider exposure for the brand.

While the talented 27-year-old entrepreneur studied media and communications at university, Vickerman's real passion has always been music and designs.

"These days I live by one philosophy: it is better to try it and fail than to not try at all and wonder, 'What if I had tried?'" explained Vickerman.

"We are on a path to make this brand into the success we know it can be. Our dedicated supporters and buyers continue to play an integral role in our success thus far. We just want to take Ajani Clothing Concepts to the next level and make it a commercial success."

Through the official Ajani Custom Store, which is www.ajaniconcepts.com, buyers can customise colours of designs and clothing to whatever they want. Persons can also specify where they want to have the logo printed on T-shirts, blouses, skirts, dog tags, umbrellas, baby and pet wear, among other items.