Workshop explores this new concept in corporate governance
Going beyond branding to measure, value, manage and leverage your company's reputation will be among the major issues to be addressed at a workshop to be held in Kingston next month.
Among the presenters is Gary Davies, professor of strategy at the Manchester Business School and an authority on reputation management. He believes the greatest value to be gained by corporations is interwoven in the perception and reality your customer has of you. This value, he says, goes beyond how you look, feel and taste to what customer loyalty is like.
The workshop is being hosted by GovStrat Limited, one of the Caribbean's leading executive learning outfits.
Davies and his colleagues at highly ranked University of Manchester Business School, have developed the world's only corporate character scale, a measuring scale used to measure the reputation of nations, corporations and leaders worldwide. This programme which will be part of the workshop offerings has been translated into 15 languages.
Davies believes that traditional approaches to brand management have given way to a new and rare concept of reputation management which identifies, characterises, measures and values a personality.
The workshop, which will be held from May 10 to 11, at The Jamaica Pegasus hotel in New Kingston, targets 'who's who' in business, marketing, branding, communication, advertising, PR and image management. Interested persons may email firstname.lastname@example.org or visit www.govstratltd.com.