In it's 50 years of independence, Jamaica has seen many firsts. And one such milestone is the Du'Look Jamaica first fashion catalogue by Du'Jour Transform Limited. The first issue will be released in June 2012.
Du'Look Jamaica was created by Carone Fisher-Messado and Lexi Haynes as a sales and promotional tool for local fashion designers. The publication is biannual and will be published in January and June of each year, showcasing collections for up to 15 designers. This will be promotion for 30 designers per year.
To be featured
The inaugural issue will feature designers such as Drenna Luna by Arlene Martin, Sandra Kennedy, Heather Lane, Yola Gray, and Patwa Designs. Passionate about the need for growth in the fashion and apparel industry, Carone Messado - CEO of Du'Jour Transform Limited and vice-chair of the Jamaica Fashion & Apparel Cluster, notes, "The catalogue was created to be used as a marketing tool for local designers; it will be another avenue for promoting their brands with a wider reach and a new and exciting market for brand Jamaica."
Du'Look will show the world what Jamaica's fashion industry is really made of and will be distributed at Ladies' Day at the Royal Ascot Racecourse located in the United Kingdom. This grand opportunity came about through Marcellas James of Cinderella Hats and MarMar & Associates Limited. Cinderella Hats will be the main focus of Ladies Day at Royal Ascot Racecourse on Thursday, June 21, the same day that Her Royal Highness Queen Elizabeth II will be celebrating her Diamond Jubilee. Carone recalls.
The inaugural issue will target over 300,000 captive, sophisticated patrons who will be attending Ladies' Day. It will also be gifted to 200 patrons who will be at the Trackside Club Lounge who will be transformed into 'Brand Jamaica' Lounge. Through MarMar & Associates, the catalogue will also be distributed throughout the United Kingdom to approximately one million potential buyers.