Saint International again lauds rich heritage to be found in Kingston
Excitement is climbing to unprecedented levels for the 2012 staging of StyleWeek Jamaica, which will unfold from May 24-27.
Among the key attractions annually are the exciting venues that form the backdrop for the show, many of them important momentos of Jamaica's rich history.
From the grandeur of The Devon House Mansion, to the majestic walls of Fort Charles in Port Royal, to the startling historic relevance of the Urban Development Corporation car park on the waterfront, StyleWeek's venues are as integral to the aesthetics of the event as are the make-up, hair, musical styling and the fashion on the runway.
"It has always been our motive to make a lavish display of our shows on the StyleWeek platform to showcase Jamaica in the best possible light globally. The rich cultural heritage manifested in the architecture of some of our legendary sites are a perfect fit for the mission of selling destination Kingston in a glamorous way," explained Saint CEO and creator of StyleWeek Jamaica, Deiwght Peters.
As if that were not enough, Peters' ambitions now stretch to yet another historic location, King's House, which will be host venue for StyleWeek Jamaica's charity initiative, High Tea 'N Style with the First Lady. That event takes place on Thursday.
"King's House is a significant part of our history and I think part of the allure of StyleWeek lies in using magnificent locations such as this. In New York's, London's and Paris' fashion weeks, some of the more memorable designer shows are staged at historic venues," Peters said.
The fashion mogul also noted that the venues show the character of the host city.
'StyleWeek Jamaica, Proudly celebrating Jamaica 50', is produced by Saint International with sponsor support from Scotiabank, Courts, Carreras (also celebrating 50 years), JAMPRO, Jamaica Business Development Centre, Jamaica Tourist Board, JHTA, Wyndham Hotel, Courtleigh Hotel, The Gleaner Company Ltd, Lascelles Wines and Spirit, Jamaican Teas, Exotica, Ministry of Youth and Culture, FAME FM, Nationwide, Newstalk 93FM, KOOL 97FM, MELLO FM, Saint Lifestyle Grooming Institute and TVJ.