It is now official. Cedella Marley, celebrated designer and daughter of reggae legend Bob Marley, will show the Jamaica Olympic collection, designed for Puma, at Caribbean Fashionweek (CFW) on Saturday.
Marley, previously confirmed to show her new High Tide swimsuit line at CFW, has now added a seperate Olympic collection for the event.
Faithful fashion fans will remember Cedella's earlier Catch A Fire collections. The last time she showed (2005) was particularly exhilarating. Heralded by a mix of Marley reggae, pop and rock blasts from the speakers inside the National Indoor Sports Centre, a multilayered supermodel gliding down the runway, highlighting metallic hot pants, fine fitting bomber jackets, 'rude gyal' head scarf, layered dresses, cool tunics, aviator sunglasses, ultra-slim cigarettes, a blaze of red, gold and green and tonnes of attitude, meant that Cedella had arrived and was in the house. Electricity hit the 100-foot CFW runway and extended throughout the room.
Then, the collection exceeded all expectations as the models confidently commanded the runway in women's wear with a bohemian rasta edge with each piece topping the previous, so much so, that when the last look, worn by Jaunel McKenzie, had exited the stage, the audience stood in ovation even before the designer and her carousel of models took to the runway for the customary curtain call. Saturday night is expected to be no less.
Exclusively for Jamaica
The Puma-commissioned Jamaica Olympic gear designed exclusively for Jamaica's Olympians on their way to the London games this August, is a line she dubs "Grace Jones meets my dad - very music inspired and a bit retro".
In another life, Cedella won four Grammies with the Melody Makers. She then took her longtime hobby and her creative instincts into a new direction - fashion.
Inspired by her father's music, larger than life persona and personal style, Cedella has carved a special place for herself in international fashion and her showcase will highlight the current phase, as well as the depth of her development as a designer. Her lines have been presented on a global scale and Cedella and the brand have received extensive coverage from Vogue and Glamour. The line has been worn by celebrities including singer Gwen Stefani and actress Angela Bassett.
Caribbean Fashionweek 2012 starts Thursday. The event not only marks the return of Cedella Marley, but also a cast of the region's best established and emerging designers, headed by the likes of Meiling, Gavin Douglas, Biggy, Atelier Dore, Robert Young and Mutamba. A suite of new features coupled with the CFW staples - global music superstar performances, the after parties and the party bars, will also be added this year. The business aspect of the event will also remain a solid element of CFW which is packaged not only to entertain but to encourage business networking and the development of the regional industry.
World leading fashion expert David Jones will join fellow Briton and public relations professional Jessica Huie at the Caribbean Export and JAMPRO-sponsored business forum. The annual general meeting of the Caribbean Fashion Industry Association will also be held at CFW, just ahead of the workshop at the business forum on Sunday.