A week after its official launch in Jamaica, the Respect Jamaica 50th live concert series and Jamaica House 2012 was launched in London on Monday. The function was held at the offices of the Jamaica High Commission, Prince Consort Road, London. Present were Ambassador Aloun Assamba as well as representatives from JAMPRO, the Jamaica High Commission, Jamaica Tourist Board, Jamaica 50 Secretariat, AEG Live, members of the media, and invited guests.
Earlier, the two events were launched at the Spanish Court Hotel in New Kingston under the collaborative efforts of the ministries of tourism, culture and industry.
The concert will be staged at the Indig02 in the 02 Arena in London from July 26 to August 6, 2012. A vintage line-up spanning 50 years is expected and includes Jimmy Cliff, Toots & the Maytals, Lee 'Scratch' Perry, Derrick Morgan, Marcia Griffiths, Yellowman, Sly & Robbie, among others.
In the meantime, Jamaica House 2012 will be staged from August 2-3. This initiative is part of the country's marketing and promotional activities in the UK. Jamaica House 2012 will seek to capture the essence of the island, highlighting its natural beauty, rich and vibrant culture, strong sporting tradition, high-quality products, compelling business value proposition, and the warmth and creativity of the people.
CAPTION: Elizabeth Fox, regional director of JTB for UK and Northern Europe; Jason Hall, deputy director of cruise attraction and events, the Jamaica Tourist Board; high commissioner to the United Kingdom, Aloun Assamba; Dr Dana Morris Dixon, vice-president of planning and corporate development at JAMPRO; and Robert Bryan, project director of the Jamaica 50 Secretariat, are all smiles at the launch of Jamaica House 2012 in London on Monday, June 18. - Contributed