Pointers on Publishing: 5 ways to create your own e-book
Corine La Font, Contributor
My article last week, '10 Ways Authors Sabotage Their Books' Success' seemed to have got the attention of some authors and has ignited an author to take action on having their media kit online. It's good to know that authors are seeking information and taking action that can only bring them positive results and success!
Today, I promised you five ways to create your own e-book. An e-book is short for electronic book and is an information product which can be in PDF format (portable document format) or be read on an e-reading device such as Amazon's Kindle or Barnes and Noble's Nook. Ranging between 10-200 pages, an e-book allows you to offer your book to your readers in the way they want to digest them.
Not everyone is open to printed books, and with the digital age, e-reading devices are gaining popularity. So why not? Not only is it the fastest way to turn your ideas into money, it allows you a greater return on investment in one of the biggest distribution businesses where Amazon pays up to 70 per cent royalties for each book sold.
So let's get started on how to take advantage of this opportunity called the e-book:
1 Convert your existing material (e.g., articles, reports, blogs) into e-books. Focus on a specific niche and target your content on a specific promise such as solving a problem (non-fiction) or escaping reality (fiction).
2 Interview an expert or group of experts, transcribe the recordings and convert into an e-book. Come up with a list of burning questions that your audience wants answers for and use them in the interview. Combine methods 1 and 2 by adding your own material to the e-book and raise yourself at the same level as the expert.
3 Turn the tables around and be the 'interviewee'. Either ask the questions and answer them yourself or ask someone to interview you and record it. Two one-hour interviews will give you plenty of content for an e-book.
4 Hire a ghostwriter to write a part of the e-book. Reasonable sources are guru.com, lance.com and fiverr.com but be careful! If you are reaching out to these sites, say you want a private report written, or you may find yourself with the rug pulled from under you.
5 Use the day-by-day or recipe approach. Start with the desired end that your niche market wants and break it down step by step (day-by-day approach), or outline what the reader will need (ingredients) and then the steps to get there (recipe approach).Using this linear track to solving people's problems helps the reader realise the goal is manageable and attainable.
Some additional tips:
Use both 2D and 3D images of your book cover. This increases your chances of visibility.
Position your book-cover image next to your headline of your site or sales video.
Test the conversion rate of your e-book next to your headline or header versus not being there.
Ask experts for their favourite resources (tips or weblinks) which can be major selling points for your e-book.
Just like a printed book, having an e-book on any platform will not sell itself. You are still required to put in the necessary time and effort to market your book to increase visibility and potential for sales.
Want to get your book noticed in the global market?
Then do an e-book and tap into the billions on Amazon (Kindle) and Smashwords (e-book)
Check out this link to get started http://theselfpublishingcenter.com/eBook/
In the next instalment, I will feature the topic Seeding your book.
Corine La Font is a certified author assistant and online book marketing specialist. She can be reached at firstname.lastname@example.org or email@example.com or visit her website at www.helpdeskja.com.