Rum and punches - Jamaica's first boxing party at Liguanea Club
Curtis Campbell, Gleaner Writer
Dancehall artiste and television personality Sanjay Ramanand has collaborated with Wray and Nephew Overproof Rum to host the first boxing party in Jamaica, Rocky 876 JA, tomorrow at Liguanea Club, New Kingston. According to Sanjay, the concept of the unique event came with the success of the Contenders series.
"Based on the success of Contender, people wanted more, so we decided to combine boxing with a party element. The party will be between intermissions, but we intend to have all three fights before 12 a.m.," he said.
The fights for the night will feature two amateur bouts and the main event will be a match between 2011 Contender's champion Ricardo 'The Surgeon' Smith and one of the more powerful boxers in the series, Derrick 'Guts' Spencer.
To share in the excitement at Rocky 876 JA, patrons will be charged $1,000 presold and $1,500 at the gate. The event will be mixed-drink inclusive, courtesy of Wray and Nephew and, according to Sanjay, the event delivers double value for money.
"You are getting double value for your money because you get a chance to experience both boxing and party at the same time, and Ricardo Smith is last year's champion, so this match is definitely something to see," Sanjay said.
The recording artiste/promoter said promotions for the event are looking favourable and potential patrons are excited about the new concept. "Everybody is reacting to it well. It's a cool event and it is being marketed as such. People want difference and this delivers just that. This is a novel party, so if you are a boxing fan you will get that value and if you are a party fan you will also share in that experience," he continued.
"Promotions are going good. We have radio ads, we have the social media and a publicist behind it, so promotions are going great and the public is drawn to it," Sanjay said.
Sanjay said there are plans to host the event every three months outside of the Contender series period.
The disc jockeys billed to deliver rock solid music at Rocky 876 JA include ZJ Chrome, Foota Hype and Plama Stylz from Miami.
There will be a designated parking area flanked by security and police personnel until 2 a.m. when the party is set to conclude. Gates will open at 7 p.m.
Rocky 876 JA is sponsored by Wray and Nephew, Wata and Electro Tech. Presold tickets can be purchased at LG Service Station (Dunrobin) and couriers at (355-7390).
"People should come to Rocky because it is the first ever of its kind. People have never seen this before in Jamaica and this is going to be exciting and hype," Sanjay concluded.