RIM seeks patience ahead of BlackBerry 10 release

Published: Wednesday | July 11, 2012 Comments 0
Analysts believe RIM is running out of time to turn itself around.
Analysts believe RIM is running out of time to turn itself around.

The CEO of embattled BlackBerry maker Research in Motion Limited asked disgruntled investors for patience Tuesday as the company develops new devices to rival the iPhone and Android smartphones.

Thorsten Heins, who replaced longtime CEOs Mike Lazaridis and Jim Balsillie in January, said the past year has been very difficult for RIM, as its once-pioneering BlackBerry devices lost market share to smartphones that do much more than email and phone calls.

RIM has been developing the BlackBerry 10 operating software to catch up with competitors and even surpass them, but the software has faced repeated delays.

Devices running it will now miss the lucrative holiday shopping season.

By the time they go on sale, RIM will have even more competition, including a new iPhone expected from Apple this fall.

Heins said the company has spent the past several months reorganising operations and is working "around the clock" to get BlackBerry 10 out in the first quarter of 2013, a year after analysts had expected it.

"I want to assure you that I am not satisfied with the performance of the company over the past year," he told investors during RIM's annual shareholders meeting.

Heins said the company will try to tap its strengths in corporate markets once new devices come out, but he warned that the benefits of BlackBerry 10 "will take time to have a meaningful impact on our performance." He reiterated that the next several quarters will be challenging for the company.

Heins said Tuesday that he expects the company will book another operating loss in the current quarter as the company faces extra pressure on the sales price of its older BlackBerry models.

Analysts believe RIM is running out of time to turn itself around.

Sales of BlackBerry phones fell 41 per cent in the most recent quarter and likely won't pick up again until new phones come out next year.

Shares keep falling

By then, people will have even more choices, likely including a new iPhone and devices running the latest version of Google's Android software, called Jelly Bean.

Phones running a revamped version of Microsoft's Windows system are also coming this fall.

Although BlackBerrys were once a staple in corporate environments because of their reputation for security and reliability, they've lost their cachet as iPhones demonstrated that smartphones are good for more than email.

The BlackBerry's US market share has plummeted from 41 per cent in 2007, when the first iPhone came out, to less than 4 per cent in the first three months of 2012, according to research firm IDC.

The shareholders meeting, which took place in RIM's hometown of Waterloo, Ontario, and was monitored by webcast, came less than two weeks after the company reported quarterly results that were worse than analysts had expected. It also said it will be cutting 5,000 jobs, or 30 per cent of its workforce, and delaying the launch of BlackBerry 10 yet again.

All 10 directors on the company's board were re-elected Tuesday, though some investors questioned the wisdom given the company's poor performance. Investors also questioned senior management's ability to turn the company around in the face of continued declining sales and the BlackBerry 10 delays.

"We understand shareholder support is not unanimous, and it's a difficult period for our shareholders," Heins said.

Shares in the company, which traded for more than US$30 less than a year ago, have recently dropped below US$8, near a nine-year low.

The stock fell an additional 45 cents, or 5.9 per cent, to US$7.22 in afternoon trading Tuesday.

The stock performance has increased the pressure on RIM to find a buyer or sell assets. RIM has hired a team of bankers to help it weigh its options as it loses market share.

Heins said the company plans to save money by cutting its external manufacturing facilities from 10 to three, and by outsourcing its global repair services. It is also cutting jobs as part of a plan aimed at saving about US$1 billion this year.

- AP

 


Share |

The comments on this page do not necessarily reflect the views of The Gleaner.
The Gleaner reserves the right not to publish comments that may be deemed libelous, derogatory or indecent. Please keep comments short and precise. A maximum of 8 sentences should be the target. Longer responses/comments should be sent to "Letters of the Editor" using the feedback form provided.
blog comments powered by Disqus