With a hearty hello and warm Jamaican greeting, telecoms provider, LIME, answered the call by former South African president, Nelson Mandela, for telecommunications companies worldwide to donate to charity.
Mandela requested that people globally devote 67 minutes of their time to helping others as a way to mark Nelson Mandela International Day celebrated on July 18.
On Wednesday, LIME joined the South African High Commission in Jamaica and millions throughout the continent of Africa in celebrating Mandela's birthday and committing to the cause.
A 'Mandela' donation text-line has been established from which proceeds will be donated to a charity chosen by the South Africa High Commission. LIME customers are invited to text MANDELA to 444-4267 at a cost of $67, and will have from July 11 to August 31 to get involved.
Grace Silvera, LIME's regional vice-president of marketing and communications, explained the reason for her company's involvement.
"In this our 50th year of Independence, we salute our own achievements and icons and also take great pride in saluting a legend and a people that have had a great impact on our nation. We are also humbled to be able to pay tribute to this great leader through a series of philanthropic efforts, which will be led by our LIME staff members.
"Mandela has spent over 67 years of his life fighting for the rights of his people, and this important number will lead the activities for the LIME group. LIME staff will visit seven selected children's homes across the island where they will treat the children for 67 minutes," she said.