Curtis Campbell, Gleaner Writer
International electronics company Sony recently launched its exciting 2012 audio line, said to be directly modified for the Caribbean market.
According to Rene Morales, Sony's Caribbean senior sales manager, the speakers used on the new entertainment systems have been modified to deliver more bass because Caribbean music is bass driven.
"The speakers are modified for this market because the Caribbean market loves heavy bass lines. However, we made sure to maintain that same good quality because we did not want to compromise quality for more power," Morales continued.
"You don't have to go to an actual party to have the experience. With this party system, you can have that experience in your homes because the sound and quality is of that standard," he said.
Entertainment systems on display were the MHC GPXD High Power Mini System, the MHC-EX880 System Component, the FST-GTK33IP HI-FI Music System, the MHC-GPX8 High Power Line-Array Mini System, and the MHC-GPX7 High Power Transportable Mini System.
The GPX 5,7,8 all carry three extra ports at the back to attach other devices, and according to Carlos Negron, Sony product trainer, the entertainment systems have been ranked three stars for energy saving.
GPX 7 and 8 are equipped with a microphone hub that can be modified by the system, while the FST-GTK33IP HI-FI Music System can play music directly from the iPod and iPhone.
The speakers for all the new entertainment systems advertised by Sony come with a built-in lighting system that changes colours based on the mood of the music.
Negron also revealed that the speakers were made from mica, reinforced cellular material, which strengthens the cones and allows the speakers to last longer under the pressure of heavy bass lines.
"Sony Audio has enjoyed the legacy of being the brand that can transform any gathering into a party experience. We are therefore proud to be presenting here in Jamaica the new audio line which was designed specifically for our region, which enjoys every beat and sound that boasts a colourful culture that is second to none. It's the same Caribbean user who frequently uses any opportunity to make a celebration out of a simple gathering," Morales added.
"Our clients enjoy music and entertainment at home; this is why we offer them the finest products to enjoy the best sound quality. We continue to focus on having personalised products for the Latin America and Caribbean region, and this way we reinforce Sony's commitment with Jamaica and the Caribbean's growing market," closed Morales.
The GPX 5 and 7 are currently available in Jamaican stores, and 3 and 8 will be made available to the public later this month.
Technatics sound's DJ Cut Eye kept the entertainment spirit alive at the launch by playing songs such as Sean Paul's Eye Deh A WI Knee and Dance by Voicemail, while patrons drank and viewed the new appliances on display.