Among the plethora of events happening on the north coast as part of the Emancipation weekend celebrations, the highly anticipated Smirnoff Dream Week will come to a climax after a week of hosting premium parties in Negril, Westmoreland, with the popular Smirnoff X.clusive party.
Happening on Monday, August 6, the biannual event's summer version will be held at its new Boardwalk Village venue. Patrons can expect an even better premium experience, as title sponsor Smirnoff will debut its brand new Whipped Cream and Fluffed Marshmallow vodka flavours in signature drink mixes.
Marsha Lumley, Smirnoff's brand manager, said "Smirnoff is proud to be part of the X.clusive party series since its inception, and being the cutting-edge brand that we are and wanting each patron to have a very exclusive experience, we'll be debuting the new flavours at the event. You won't find these Smirnoff flavours at any other event for the holiday weekend."
The new flavours that Smirnoff has added to their arsenal of vodka innovations have been making waves internationally, with model and socialite Amber Rose endorsing them as the face of the bold and audacious campaign.
X.clusive event organiser Deane Shepherd said, "This is just part of the 'celebrity' experience that we try to give. In the international campaign for these particular flavours in the vodka line, it boasts a world of opulence, and that's why it's a perfect fit for X.clusive."
At the event, patrons will be encouraged to wear 'Smirnoff-wear' - beach couture in the brand's signature red and white colours - while they enjoy the top-shelf liquor and delectable food, inclusive of a full assortment of shrimp, lobster, beef and pork.