Red Stripe 'Cheers' Ja's next 50 years

LOCAL ALCOHOL production giant Red Stripe is to launch a new advertising campaign today as part of Jamaica's Golden Jubilee celebration.

According to Red Stripe, the ad campaign, dubbed 'Cheers to the Next 50', will be bold and distinctive as it looks towards the next 50 years, while honouring the country's achievements over the last five decades.

"The provocative ad campaign includes appealing elements such as predicting the 100m world record and remakes what the transport centre in Half-Way Tree could look like in 2062," the company said in a release.

Red Stripe is also partnering to bring Jamaica's Golden Jubilee celebrations to Independence Park between August 1 and 6.

In partnership with the Jamaica 50 Secretariat, the Jubilee Village will feature several events to engage and entertain the public about Jamaica's achievements since Independence.

The many attractions will include live entertainment, parish square parties and a Golden Jubilee exhibition displaying Jamaican music, religion, authentic cuisine, novelties as well as the traditional 'Awgus Fair' on August 1.

"Red Stripe was born in 1928 and, therefore, witnessed Jamaica's birth as a nation," said Jomo Cato, head of marketing at Red Stripe.