Digicel bringing Olympics to Denbigh

As Jamaica's 50th anniversary inches closer, official telecoms sponsor for the Denbigh Agricultural and Industrial Food Show, Digicel, is planning to fuse the 2012 Olympics with culturally inspired activities at the Denbigh Agricultural Showground in May Pen, Clarendon, starting Saturday.

The Denbigh show, which starts Saturday and runs until Independence Day, August 6, will be celebrating its 60th year.

During this year's staging, Digicel will give patrons an opportunity to view historical artefacts at its Digicel booth with a mini-Jamaica 50 museum that is said to "take patrons down a journey of Jamaican culture", explained Eunice McNare, basic-school teacher and Jamaican artefacts collectors of 14 years, who will be on hand to explain each item in her more than 40-piece collection.

"Digicel will also ensure that patrons enjoy the pinnacle of the Olympics by displaying the highly anticipated men's 100m final on big screens which will be set up inside the Denbigh showground for all to see," the telecoms firm said in a release. That race, which is expected to feature Jamaican sprinters Usain Bolt, Yohan Blake and Asafa Powell, takes place on Sunday.

"Digicel will also engage Denbigh patrons in the Olympics through its mini-Olympics competition, where patrons stand a chance to win Nokia handsets, credit, Digicel medals and paraphernalia."

For Denbigh patrons who want to join the 4G Mobile network, Digicel will have 4G handsets on sale. With the purchase of these handsets, the company said patrons would receive free Digicel call credit and other "sweet treats" on hand.

Digicel's Denbigh celebrations will culminate on Independence Day with a stage show featuring dancehall star Tifa, singer Romaine Virgo and others.