Tue | Nov 19, 2019

Pamper your body with Irie Rock

Published:Monday | August 20, 2012 | 12:00 AM
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Racquell Brown, proprietor of Irie Rock Body and Skin Care wears a tropical glow - not only is she showing off skin buffed and polished by her own products, but she is revelling in the success of a fledging business she started four years ago.

Starting out with three fragrances - mango, papaya and coconut featured in body butter, body scrub and massage oil - the Irie Rock line has now grown to 10 exotic fragrances maufactured and marketed by Brown.

"A marketer's dream is to really market his or her own brand," quips Brown as she speaks with Flair about the growing success of her business.

Living and working in the United Kingdom for two and a half years, Brown said it was very hard for her to find products to treat her problematic skin.

"I really couldn't find things that would work and so I started to make my own concoctions," she says.

On her return to Jamaica, she began to toy with the idea of creating her own body and skincare line. She was further inspired by the feedback she got from friends with whom she shared her self-made mixes.

As a marketing coordinator at a coffee company, the possibilities of owning her own business loomed even larger. But the catalyst came in the form of a redundancy excercise at the comoany where she worked.

"They started making positions redundant, and I started to think 'what if I am on the list what would I do?'"

She was not separated from her job, but decided to aggressively pursue the preparatory work for her business.

Brown started her research and got connected with a pharmacist and chemist. About a year later, her position was made redundant, and this pushed her fully into being her own boss.

"That redundancy just eliminated the decision I had to make ... I was now seeing my opportunity."

Since then, Brown's line of beauty products, which is available in many phramacies and gift shops, has been really irie.

Apart from the new fragrances, she now produces a complete beauty package which includes body wash, hand sanitizer and body splash.

Happy with the reception of her products locally, Brown says she is eyeing business prospects abroad.

She is also bouyed to enter the international market after participating in Spring Fair International, which was held in the United Kingdom earlier this year. Brown was one of nine women from the Commonwealth to get full sponsorship to attend this fair.

"The response from that show showed us that we are really ready for the international market," she says.

Irie Rock products are made in Spauldings, Clarendon. In March of this year, Brown revealed a new skincare line which she says is doing very well.

"We did a soft launch at a pharmacy and within a week we had to replenish the stock. People love the tea tree and witch hazel combination. We make our products as natural as we can physically do and people love that! It is more than the smell; ingredients like vitamin E, cocoa butter and shea butter, appeal to the market," she says.

Irie Rock is also available in The Bahamas, Trinidad, United Kingdom and California.

For more information visit www.irierock.com.

latoya.grindley@gleanerjm.com