The Government has promised to update the nation today on the returns derived from promotional activities undertaken around the London Olympic Games.
Tourism Minister Dr Wykeham McNeill, Industry, Investment and Commerce Minister Anthony Hylton and Agriculture Minister Roger Clarke are expected to outline the details during a Jamaica House press conference.
Jamaica won 12 medals - four gold, four silver and four bronze - in London, for its highest medal haul ever at the Olympic Games.
Going into the Games, the Government had undertaken a number of promotional activities aimed at increasing the popularity of Brand Jamaica.
Since the Games, there have been calls from various sectors for initiatives that will tap into the enormous attention Jamaica garnered in London.
Lack of marketing strategy
Last week Opposition spokesman on tourism and travel service development Edmund Bartlett said he was concerned about the lack of a discernible marketing strategy by the Government in capturing "this very rare opportunity to tangibly extract benefits for Jamaica's tourism industry and the wider economy".
In a release, Bartlett also questioned the seriousness of McNeill's and state minister for tourism and entertainment Damion Crawford's visits to London "at the expense of taxpayers".