President of JAMPRO, Sancia Bennett-Templer, says that Jamaica stands to gain from investors in the field of animation
Bennett-Templer, along with Director of Tourism John Lynch, was providing more details of the activities at Jamaica House and the recent trip to the London Olympics. "We had a creative industries day. A highlight of that day was animation. That is an area where we see distinct opportunity for Jamaica and I can say that there will be some new developments in the area." She detailed that was one of the many leads JAMPRO was following but would not give specifics.
"The challenge that we have is that we are not able to call the names of companies that we are in discussions with because, clearly, there are confidentiality reasons," she said. Bennett-Templer said among other activities, the delegation hosted business meetings with the diaspora, two international business trade days, and hosted two receptions, meeting with information and communication technology players and agricultural interests, respectively.
Data provided at the press conference showed an increase in the number of 'likes' on the Jamaica Tourist Board (JTB) Facebook page and re-tweets of JTB tweets increased by 200 per cent. But Lynch admitted that this may not necessarily translate into more bookings.
"When people look, they usually book. But they might not book with you on that site (visitjamaica.com). They might just come to you for some more information." But he was confident that the additional 25,000 seats on Virgin Atlantic flights announced by Tourism Minister Dr Wykeham McNeill, and interest in increased business from UK tour operator TUI, were a direct result of the visibility Jamaica had at the Games.