The German manufacturer of a notorious drug that caused thousands of babies to be born with shortened arms and legs, or no limbs at all, issued its first ever apology last Friday - 50 years after pulling the drug off the market.
Gruenenthal Group's chief executive said the company wanted to apologise to mothers who took the drug during the 1950s and 1960s and to their children who suffered congenital birth defects as a result.
"We ask for forgiveness that for nearly 50 years we didn't find a way of reaching out to you from human being to human being," Harald Stock said.
"We ask that you regard our long silence as a sign of the shock that your fate caused in us."
Stock spoke in the west German city of Stolberg, where the company is based, during the unveiling of a bronze statue symbolising a child born without limbs because of thalidomide.
The statue is called 'the sick child' - a name German victims group object to since all the victims are now adults. In German, the name also implies cure.
The drug is a powerful sedative and was sold under the brand name Contergan in Germany.
It was given to pregnant women mostly to combat morning sickness, but led to a wave of birth defects in Europe, Australia, Canada and Japan.
Thalidomide was yanked from the market in 1961 and was also found to cause defects in the eyes, ears, heart, genitals and internal organs of developing babies.
A German victims group rejected the company's apology as too little, too late.
"The apology as such doesn't help us deal with our everyday life," said Ilonka Stebritz, a spokeswoman for the Association of Contergan Victims. "What we need are other things."
Thalidomide is still sold today, but as a treatment for multiple myeloma, a bone marrow cancer and leprosy.
It is also being studied to see if it might be useful for other conditions including AIDS, arthritis and other cancers.