Suzuki has been a sponsor of the Jamaican national football team, Reggae Boyz, since 1996. Despite changes in management, coaches, players and fellow supporters in the past 16 years, Stewart's Auto Sales Limited, official dealers of Suzuki in Jamaica for 30 years, continues to lend its proud and unwavering support because of its belief in sports development and nation building.
After renewing Suzuki's sponsorship of the Boyz in 2011 with a three-year contract, placing them in Jamaica Football Federation's Gold category level of support, the group's commitment to date is as follows:
One Suzuki SX4 Sedan, adding to three Suzuki SX4 Sedans from their previous contract.
One Suzuki APV at a discounted rate.
One BMW X3 (provided by Stewart Motors). The provision of drivers, insurance and other documentation, parts and maintenance for all vehicles for three years.
The provision of drivers and additional vehicles for special officials and guests for three years. Transportation to all FIFA courses and game events for FIFA officials. Participation in various marketing opportunities. The provision of Suzuki-branded shirts for some staff over three years.While an exact dollar value is not easily calculated for their 16 years of sponsorship, a rough estimate of their recent contract renewal totals approximately JMD $24m in addition to any unforeseen costs of maintenance of the vehicles.
Suzuki is especially excited about Jamaica's performance this year on its journey to the 2014 FIFA World Cup in Brazil, as it is reminiscent of their results and the eminent buzz surrounding the Road to France campaign in 1998.