THE EDITOR, Sir:
I am keen for competition in the telecoms space, but I find myself trusting less and less the advertising messages put over to us consumers.
On Friday, September 21, for instance, according to a notice in your newspaper, LIME plans to add $100 to each of its fixed-line price packages while calling them 'the cheapest and most reliable way to communicate'.
It rather begs the question - what of LIME's mobile business?
Companies need to be clear that marketing messages have to hold water and be used appropriately to win consumer confidence. LIME's 'Value Every Moment' looks silly when it is communicating a price increase in times of economic stress for consumers and for the country as a whole.
Hope Pastures, Kingston 6