Local online media group eMedia Interactive is set to partner with events and public relations firm Blueprint Consulting, co-organisers of the annual Bell/Ziadie memorial celebrity charity football matches, to produce a three-minute video designed to increase exposure for the event.
The celebrities for charity video will feature interviews as well as footage from the match televised on eMedia’s programme Wkndr tv and aired on their iVu Tv online network, as well as social media platforms Facebook and Youtube.
“We at eMedia strive to produce quality content for our viewers as we grow our online TV viewership,” a release quoted president and chief executive officer of eMedia Interactive, Tyrone Wilson as saying.
“This project will be exciting and captivating for the viewers, and should assist the organisers in raising the profile of their product,” he said.
The release also quoted Blueprint Consulting director Deane Shepherd as saying that “this partnership is in line with our mandate to increase the exposure of these charity football matches. The more we can make these charity events trendy and relevant, the more revenue we will be able to get for the basic schools and children’s homes”.
Bell/Ziadie’s chief organizer, Clive “Busy” Campbell said “Blueprint always challenges me to do new things to make the event more exciting, and I am always grateful as it helps me deliver a better product every year.”
This year’s staging of the Bell/Ziadie memorial celebrity charity football matches takes place on Heroes Day, Monday, October 15 at Winchester Park, St Georges College.
The matches will feature teams comprising entertainers, athletes, sponsors, promoters, and St Georges College old boys and will be in aid of the Malvern Basic School, St. Elizabeth.
iVu Tv was launched in April this year as a means of revolutionising the way Jamaicans interact with online video content.
It features a mix of current shows, old favourites and original content. The release said eMedia raised US$350,000 (J$30 million) in January through a private placement deal with PanCaribbean Financial Services, one of Jamaica's leading investment companies.