Not so fast!
Bolt's management advises against unauthorised use of image, trademark
THE MANAGEMENT of Jamaica track and field sensation Usain Bolt has warned persons that they run the risk of prosecution if they continue to use the image and trademark of the two-time Olympic gold medallist to market their products without the proper licence to do so.
In a statement published in The Sunday Gleaner yesterday, UB Management Limited advised the public that the "use of these marks in the course of trade without a licence from Usain Bolt, or his duly authorised representative, amounts to an infringement of his trade rights."
UB Management added: "Mr Bolt also has certain rights in relation to the use of his image. You must not use his image in a way as to falsely infer an endorsement by Usain Bolt of your business or enterprise or falsely represent that your business or enterprise and the goods or services offered are connected in the course of trade with Mr Bolt."
The track star's management further added that such activities are resulting in loss and damage to Bolt's reputation and business.
The management said Bolt is the owner and proprietor of a number of trademarks incorporating his name, nickname, images and likenesses including his famous 'To the world' pose.