Sat | May 25, 2019

James Bond Day, Heineken style

Published:Monday | October 8, 2012 | 12:00 AM
From left: Shanique Leslie, Joanna Sadler, Sable McLaren, and Nicole Smith flank 'James Bond' during Heineken's James Bond Day celebration at Macau Sports Bar on Friday evening. - Winston Sill/Freelance Photographer

Jordane Delahaye, Gleaner Writer

'Bond, James Bond' is probably one of the most iconic quotes in film history and it all started here in little Jamaica.

Ian Fleming wrote the very first James Bond book - Casino Royal - at the Goldeneye Estate in St Mary where he stayed frequently. Now, almost 60 years later, October 5 is being celebrated globally as James Bond Day.

Heineken hosted the festivities in fine style at Macau Gaming Lounge and Bar last Friday. The popular rooftop bar and lounge is already a Friday night favourite and a fitting venue for the event. The atmosphere was relaxed, much like the suave lady-killer. Bond fans and Heineken lovers alike came out in their numbers and in their bow ties to celebrate the swashbuckling secret agent.

A representative from Heineken explained that the event was meant to bring Bond fans and Heineken lovers together in celebration of two one-of-a-kind brands and to provide an avenue for them to unleash their inner Bond. He said the British secret agent and the Dutch beer share a few things in common, including an inimitable style.


Fans of the beer and Bond should prepare to be shaken and stirred as the celebration marked the beginning of an onslaught of promotional events to come, leading up to the premiere of Skyfall.

Skyfall is the 23rd film in the Bond film franchise and is slated to make waves when it premieres in November. Heineken has secured its piece of the box office pie by replacing Bond's signature vodka martini with the world famous Dutch lager, bottled not poured - in the beer giant's latest ad campaign.

DJ Nicco provided the soundtrack to the night, much to the delight of the patrons. The young master mixer, who is still on a high from his success in the international Red Bull DJ competition, explained that this is not his first time working with Heineken and it won't be his last.

Expect to see the DJ at the other promotional events to come.