For the second year in a row, Payless ShoeSource has shown its support for breast cancer awareness with this year's featured accessory item - the 2012 Payless Breast Cancer Awareness (BCA) bracelet. Since the start of this month, the worldwide specialty footwear retailer, has been offering its Embrace the Cause item in all of its 10 stores in Jamaica.
The Breast Cancer Awareness Programme is one of Payless ShoeSource's social cause programmes to which it has been very dedicated. The company has been participating in the BCA programme in Latin America and the Caribbean since 2006 and has donated over US $300,000 to local charities. This year the limited-edition bracelet features a pink heart-shaped pendant which incorporates the international symbol for breast cancer awareness, the pink ribbon, and will be for sale for only J$295.
Proceeds of J$90 from the sale of each bracelet will go to the Jamaica Cancer Society. "We are excited to continue to show support for this very important cause in partnering with the Jamaica Cancer Society to raise funds and awareness for breast cancer. Our Embrace the Cause bracelet allows everyone to join in the fight against breast cancer," said International Marketing Director of Payless ShoeSource, Carlos Ayala.
Yulit Gordon, director of administration of the Jamaica Cancer Society has expressed delight that, for the second year in a row, Payless has partnered with them for this noble cause. "We are very pleased that Payless has made its mark in supporting breast cancer awareness. This disease continues to affect many Jamaican women of all ages and we have a responsibility to ensure that we publicised the need for women to do their annual mammograms and to get tested. It is a disease which can be fought if detected early and this is why public education is of paramount importance. The Payless Embrace the Cause bracelet initiative for 2012 is one of the efforts which will help us do that."