Sheena Gayle, Gleaner Writer
Shorts Circuit on Heroes Day at Tropical Beach, Montego Bay was successful, as the organiser pulled out all the stops to ensure the event remains listed as one of Montego Bay's premier party events.
After 10 years of the party, promoter Andre 'P'Nut' Brown continues to find ways to surprise party fans. Social-media integration offered an interesting and innovative way to share the Shorts Circuit's Beach Loose experience, as a huge screen was mounted to displayed tweets by patrons as they partied.
A small short circuit caused a delay during the early musical selections, but because of the party's name, patrons found it ironic and then partied for the rest of the evening uninterrupted.
The pristine décor against the backdrop of the Caribbean Sea was enough to keep patrons partying until the wee hours.
According to Red Stripe Brand Manager Erin Mitchell the Shorts Circuit event always bring out a huge crowd and it offers a great way to showcase what the alcoholic beverage company has to offer its customers.
"Whether it is Dream Weekend in Negril or in Montego Bay, we have been with Shorts Circuit for quite some time now, and the future remains bright for this event as they continue to reinvent and find new ways to execute a successful staging and keep the patrons engaged," Mitchell said as she partied at the event.
Free beer before 6 p.m.
Shorts Circuit began at 4 p.m. and Red Stripe offered free beer before 6 p.m. for early patrons in addition to bucket deals throughout the night. Digicel, who also sponsored the event, was not left out of the giveaway mix, as they gave away call credit to the delight of patrons.
Old favourites like Elephant Man's Sweep and Nuh Linga kept the crowd energised during DJ Kentucky's set. Buju Banton's Bogle brought patrons down memory lane as they happily obliged to the instructions. Kingston's DJ Nicco was equally impressive on the turntables, and so too were ZJ Liquid and Crazy Neil.