Jermaine Lannaman, Gleaner Writer

Hi-Lyte Sport Drink brand manager, Julette Fox-Hosang, says the calm demeanour and character of West Indies Women's all-rounder Stafanie Taylor were two of the reasons behind her company's decision to sign the world-ranked cricketer as a brand ambassador.

Taylor, the reigning ICC Women One Day International Cricketer of the Year, officially signed with the beverage manufacturing company on Wednesday.

"In looking for another ambassador, Stafanie was presented to us, and when we interviewed her, we found out that she was the right person to represent our brand," said Fox-Hosang.

"First, she is Jamaica's best female cricketer, and second, her whole demeanour falls in line in what we see as an ideal ambassador."

The one-year deal, which includes cash, kind and incentives, will see Taylor joining 2008 Beijing Olympics 100 metres silver medallist Kerron Stewart as Hi-Lyte's lead ambassadors.

Duties

The company also sponsors four high-school athletes who, they believe, all have a bright future in sports.

Among the duties that Taylor will be expected to perform are visits to schools for activity sessions and promotional activities.

"Being our brand ambassador, she will go out there and promote our brand, including, whenever possible, visiting schools to give motivational speeches, etc," said Fox-Hosang.

Taylor, who bats in the top order and bowls off-spin, has been a member of the West Indies Women's team since 2008.

She is currently ranked number one, two and seven on the ICC Women's all-rounder, batting and bowling rankings, respectively.