Those who follow Apple believe they have figured out most of the particulars of a smaller iPad expected to be revealed today. One big question remains, though: What will it cost?
Apple hasn't said anything about the device, but the veil of secrecy it throws over unreleased products has been a see-through affair this year. Most of the details of the iPhone 5 were known well in advance of its launch a month ago.
In the case of the 'iPad Mini' (the real name is not known), tech bloggers and analysts expect a device with a screen measuring 7.85 inches on the diagonal, making it about half the size of the regular iPad. It would be slightly larger than the 7-inch tablets it's presumably designed to compete with, including Amazon.com Inc's Kindle Fire and Google Inc's Nexus 7.
The Kindle Fire starts at $159, and the Nexus 7 at $199. Meanwhile, Apple sells the iPad 2 for $399 and the 4-inch iPod Touch for $199. Company watchers are pegging the price of the smaller iPad somewhere in between.
Most of the guesses range from $249 to $299, but the blog Boy Genius Report said Monday that the price would be $329. That would make the iPad Mini twice the price of the cheapest Kindle Fire and leave plenty of room for other manufacturers to snap up value shoppers this holiday season. Boy Genius did not disclose its source and has had a mixed record in predicting details on unreleased Apple products.
Analysts such as Brian White of Topeka Capital Markets believe that Apple will also sell a step-up version of the iPad Mini, one with the ability to access 4G cellular networks for an additional monthly fee. That's a feature the cheaper, 7-inch tablets don't have.
Apple is holding the presentation at a theatre in San Josť, California.
Apple has sold 84 million iPads since their debut in April 2010. One of the first competitors to appear was a Samsung tablet with a 7-inch screen. Apple's late founder, Steve Jobs, made a rare appearance at an October 2010 conference call with analysts - his last - to deride the concept.
"The reason we wouldn't make a 7-inch tablet isn't because we don't want to hit a price point. It's because we don't think you can make a great tablet with a 7-inch screen," Jobs said. "The 7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad."
Apart from the smaller iPad, Apple is also expected to refresh some other products. There's speculation that the MacBook will come in a version with a 13-inch, high-resolution 'Retina' screen. The 15-inch MacBook got an option for a Retina screen this summer.