Sheena Gayle, Gleaner Writer

Western Bureau:

The passage of Hurricane Sandy did little to deter the entertainment vibe in Montego Bay, and the staging of the Appleton-sponsored Uberblue at Pier One on Saturday offered a welcome relief to partygoers who wanted to unwind.

Uberblue's Neon City concept illuminated what many thought would have been a dim party scene in the Second City following Hurricane Sandy.

The promoters created the perfect ambience to enjoy the entertainment activity.

The event, which was done in association with John Swaby Entertainment, offered patrons a glitzy party welcome with the Lipstickk Promotional girls, who ushered patrons inside the venue to participate in a night of fun and frolic.

"Sponsors play a crucial role in the success of events, and we are happy to align our event with such a strong brand as Wray & Nephew through their products. Uberblue is about being innovative and different, and that's what patrons had a chance to experience over the weekend," a statement from Musk Entertainment, the promoters of Uberblue, said.

A high-rise DJ booth within the high-rollers' Remy Martin VIP lounge area gave VIP patrons an interesting vantage point.

Additionally, the Tetley Detox area offered relief to patrons who may have had too much to drink.

Appliance TV Depot also enhanced the party experience with a display lounge area with mounted flat screens for partygoers to enjoy.

element of mystery

"An element of mystery is what has worked for us in enticing patrons and even other promoters to experience our event. We were a bit concerned with Hurricane Sandy, but we're thankful western Jamaica did not experience significant damage. With that system out of our way, we were able to create the perfect setting for what we wanted to accomplish, and I think we achieved just that," the group noted.

With Crazy Neil, DJ Kingpin and Timeless on the turntables, VIP patrons enjoyed all-inclusive high-end liquors and food that epitomised the concept of luxury entertainment.