Fri | Jun 22, 2018

CîROC - 'joie de vivre'!

Published:Friday | November 23, 2012 | 12:00 AM

The Beverage Testing Institute, based in Chicago, USA, has just announced the results of its annual vodka-tasting survey. Diageo, the world's leading premium drinks business, received high ratings and accolades for its Ultra-Premium CîROC brand, with Original Snap Frost vodka receiving a silver medal and a 'highly recommended' ranking of 88 points. Additionally, CîROC Peach and CîROC Coconut also received silver and 'highly recommended' rankings of 86 points and 85 points, respectively. Rounding out the portfolio's recognition was CîROC Red Berry, which received bronze and 'recommended' ranking of 84 points. In addition to the 100 point-based system, the institute also provides descriptive reviews and tasting notes for each brand tested.

outstanding quality

"The independent recognition from many of the world's leading experts is a testament to the outstanding quality of the CîROC brand," said Chris Copeland, senior vice-president of marketing & innovation for Diageo, Latin America & the Caribbean. "I am extremely proud of our performance this year, and even more gratified to see the entire CîROC flavour portfolio fare so well with such an esteemed organisation as The Beverage Tasting Institute."

CîROC is an ultra-premium vodka that celebrates joie de vivre on every level. Unlike other vodkas made from grain, CîROC ultra-premium vodka is made from succulent French grapes. CîROC is distilled 5 times, the 5th distillation takes place in a custom-made copper pot still in Distillerie de Chevanceaux in Cognac. CîROC is made using processes inspired by more than a century of wine-making expertise and craftsmanship, resulting in an exceptionally smooth and delicious tasting ultra-premium vodka, worth celebrating the world over.

The Beverage Testing Institute was founded in 1981 with the objective of producing fair and impartial wine and spirits reviews for consumers. What the scores mean:

- 96-100: Superlative

- 90-95: Exceptional

- 85-89: Highly Recommended

- 80-84: Recommended

- Below 80: Not Recommended