The Tourism Enhancement Fund (TEF) is to pump $30 million into the repositioning of the historic Montego Bay Civic Centre.
The announcement was made last week by the fund.
"The intervention could breathe new life into downtown Montego Bay and redound to the benefit of all stakeholders, including craft vendors, artisans, taxi operators and restaurants that have been clamouring for a greater share of the tourism pie," said TEF's executive director, Clyde Harrison.
Harrison said the city of Montego Bay has many undeveloped resources and the funds would be used to underwrite an initiative to showcase Jamaica's history, culture and architectural heritage to further enhance Montego Bay's tourism product.
He said the TEF is placing these resources behind a major project to revitalise the city centre, Sam Sharpe Square and the Montego Bay Civic Centre.
- Janet Silvera