Leighton Levy, Gleaner Writer
Busy Signal is to embark on a major tour of Europe next March to promote his album Reggae Music Again.
The album, which was released shortly before the entertainer was arrested and extradited to the United States this past May, has been doing well, but according to Shane Brown, the album's producer, the album still has a lot of legs despite being out for more than six months.
"Reggae albums have a two-year life span, so this album is a brand new album as far as I am concerned," he said during a telephone interview from the United States, where he is engaged in some production work.
Brown revealed that despite Busy Signal's legal troubles that began in May, Reggae Music Again has been doing pretty well.
"The reception to the album has been good. The sales were not bad. I believe it sold more than Sean Paul's last album," he said.
Reggae Music Again was recently listed as one of the top 25 albums of 2012 by the BBC's music critics, DJs and radio presenters. It was the only reggae album on the list. The news came as a pleasant surprise for the 30-year-old entertainer, who released a statement which in part said, "When I heard, I just went speechless. This is really a great honour and I just want to big up everyone who supports this album and who will continue to support this album."
Brown said the upcoming tour to Europe will have stops in 15 to 18 cities in about 10 countries. They will also return to Europe for the summer reggae festivals between July and August next year.
In addition to the tours, Busy will next month shoot a video for Royal Night, one of the tracks on the album. He recently shot a video for the song Dream Dream, which is available on the iTunes version of the album, and which was also one of the most frequently downloaded songs.
The Penthouse producer also revealed that Busy Signal has been doing, and will continue to do, a lot of promotion in the United States, especially in California, where the album has been doing well.
Busy is unable to travel to the United States for at least the next two years but will maintain a presence in that market via social media and radio interviews, Brown said.
Meantime, Brown explained that Busy would continue to record and release only dancehall songs.
Releasing reggae songs, he said, will only serve to distract fans from the album. The significant promotional campaign for Reggae Music Again, Brown said, would also be serving a much bigger purpose.
"This album is about Jamaican culture and getting reggae back to the forefront," he said. "Reggae is the root of the music and if the root dies, then the branches won't last."