Smirnoff brought its Midnight Circus to Margaritaville Ocho Rios on Wednesday, December 19, and left party lovers satisfied with what was on show.
It was more than just music and dancing, it was simply fun! Fire dancers, acrobatic dancers, Smirnoff girls, and the best in dance music.
Then there was the deal where consumers got a bottle of Ting with each purchase of a 200ml bottle of Smirnoff, for the popular Stinger drink mix. Special Midnight Circus mixes featured the new Smirnoff flavours, Blueberry and Peach.
Using the theme 'The Night Comes to Life', Smirnoff is looking to change the way party lovers think of night life by encouraging them to open their minds to new possibilities. Wednesday night's event went a far way in doing that.
"Smirnoff believes in new experiences and we are always trying to bring that to our consumers. The best moments happen when you create them, and that's what we're doing for our consumers with Midnight Circus," said Smirnoff Brand Manager Marsha Lumley.
The Ocho Rios party was one of five stops for Smirnoff Midnight Circus, since it was launched on November 16 at Fiction nightclub, as part of a global campaign that involves 30 countries. The campaign has renowned artist and photographer David LaChapelle as its main ambassador, responsible for creating interactive art pieces that represent the theme of bringing the night to life.
Other Smirnoff events for the Christmas season included Osmosis, which was held on December 21, and Daydreams, on December 23rd.