The philanthropic arm of I Love Soca JA will be outstretched to the full extent come Wednesday, December 26 (Boxing Day), when the event's second I Love Soca - Cooler Fête edition takes place at Hope Gardens.
This staging will see the event's first charity-geared efforts as part proceeds from the event go in aid of the Chain of Hope Foundation.
Andrew Bellamy, director of I Love Soca JA and Island Mas Jamaica groups, shared that charity has always been an interest of the group, but more importantly, being able to provide high-quality entertainment to patrons while still making room for charity efforts is the ultimate package.
The Appleton Estate-sponsored event being advertised to be held from 2 p.m. to 10 p.m. is a part of the 'I'm Legal' campaign that is being endorsed by alcohol producing companies. As such, IDs will be required and patrons must be 18 years or older to attend. Bellamy also reinforced the 'drink responsibly' aspect of the campaign.
'Full-fledged' soca event
The event is among the few 'full-fledged' soca events that are held in Jamaica. The fast-paced soca beats of old and new make up the musical delights that Jamaica's DJ Smoke and DJ Billy, and Trinidad's Selecta Myles will be tasked with delivering to patrons.
Trinidad's Benjai will be the featured performer of the night. Feedback from prospective patrons has already shown that the entertainer's presence in the island is highly anticipated. With hits such as Trini, Wine To The Side, and Feter, Benjai is intent on leaving an early warning of what to expect in the 2013 carnival season.
"When I arrive in Jamaica, it's gonna be an I Love Soca like never before. I'm looking forward to coming and putting down a wicked performance so just make sure you're present!" said Benjai.
Secure parking will be available at Jamaica College where a reliable shuttle service will be in place to transport patrons to the Cooler Fête.
Admission to the event is $1500 presold and $2000 at the gate. Tickets can be sourced at Muffin Top Cafe (New Kingston), Shhh Boutique (Phoenix Ave) and The Pub (Mayfair). Other sponsors of I Love Soca - Cooler Fête include Coca-Cola, WATA, Schweppes, Caribbean Airlines and Bad Dawg Sausages.