Biko Kennedy, Gleaner Writer
With less than a month away from the sixth staging of the Youth View Awards (YVAs), the ever-evolving ceremony promises to outdo previous stagings.
At the event's launch last Thursday at the Terra Nova All-Suite hotel, visionary and mastermind behind the ceremony, Karen Clarke, of An Elegant Affair, assured the media-laced crowd to simply "expect the unexpected" on February 2.
"As each year passes, my team and I make it our number-one priority to outdo the previous staging of the YVAs. This year will be no different!" Clarke shared with The Gleaner. "We decided to have DJ Kalkutta, the 'Bollywood Barbie' herself, this year around to add a new element to the after party.
"Now, this is not to say that the focus this year would simply be on the after-party, but the fact is that the first two years of hosting the event, the after-party outsold the award show, so we saw where the demography was all about a party. The years that followed, the emphasis was on the award show and making it bigger and better, and we've seen the love and turnout grow with the event," she said.
She further stated that the precursor to the February 2 main event at Usain Bolt Tracks & Records will be nothing short of the extraordinary.
The Terra Nova Pavilion poolside was kept alive with pulsating chatter from industry insiders, artistes, sponsors, media personnel, nominees, and specially invited guests as they gained knowledge of the nominees, returning host and had a taste of the performances that will be featured.
"DJ Bambino did a fantastic job as co-host at our fourth staging and we couldn't resist having him a second time around," said an animated Clarke. "And with performances from Konshens, Omi, Tifa, I-Octane and RDX, just to name a few, of course we've got a great show planned," she added.
Having cleared the five-year hurdle, Clarke stands proud, watching her 'baby' taking its first major steps.