Come Friday, February 2, the AquaSol Theme Park in Montego Bay is set to come alive with musical excitement as the seaside venue is slated to play host to a concert, Bring Back the Love, Bring Back the Peace.
The concert, which has a fairly talented line-up, inclusive of veterans and fresh acts, is being staged by Anchor Promotions in association with RedTones Productions.
"As the name suggests, the aim of this event is to provide a wholesome and positive evening of entertainment through a team of artistes that can deliver a set in keeping with the theme," said a spokesman for the promoters. "In the recent past, Montego Bay has seen a significant upsurge in crime, and based on the capacity of music to influence people, we have decided to make a musical intervention."
The event, which will offer a mixed bag of secular and gospel music, will feature the likes of top-flight female dancehall star Lady Saw, gospel sensation Prodigal Son, Thriller U, Claudius England, Shuga, Omari, Mackie Conscious and Kevin Smith.
To add a special flavour to the performances of the artistes, the promoters have secured the services of top backing bands Warrior Love, RedTones and Radikal Bands.
GREAT OPPORTUNITY FOR PARTNERSHIP
"As you may be aware, all of the affiliated artistes are enjoying much media attention at this time," said the spokesman for the promoters. "This event provides a great opportunity for partnership as we are expecting a large audience turnout.
"We are hoping that potential sponsors will be able to see the value of partnering with us," the spokesman said, noting that there are various sponsorship deals on offer.
Part-proceeds from the concert will go to the Pregnancy Resource Centre and Hebron House, which serves women with crises, pregnancies, rape victims, and persons impacted by human trafficking.
Anchor Promotions and RedTones Productions are involved in Friday Nites Plugged, a 14-week series of discussion and concert fora geared towards youth in church, school and community settings.
The just-concluded season of Friday Nites Plugged was endorsed by the Bureau of Women Affairs under the Ministry of Youth and Culture.