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Sigma Corporate Run preparations in full swing

Published:Friday | January 25, 2013 | 12:00 AM

Alessandro Boyd, Gleaner Writer

Ingrid Card, assistant vice-president of group marketing at Sagicor Life Jamaica, has stated that preparations are in full gear 15th staging of the Sagicor Sigma Corporate Run, slated for February 17.

"To date, we have 135 corporate teams registered and 94 non-corporate groups. We have also been working overtime to ensure that this year's event exceeds all previous years," Card told The Gleaner yesterday. "The Sagicor Sigma Corporate Run is a major activity as it has encompassed all that we hold dear in relation to our corporate social responsibility over the 15 years."

She added: "The event also builds an important camaraderie and synergy among Jamaica's business community. Aside from the coming together of corporate Jamaica for healthy competition, this year's aim is to raise money for the Bustamante Hospital for Children, the Jamaica National Children's Home and the Best Care Lodge, all of which are in dire need of assistance."

These institutions will benefit from all funds raised under the patronage of the wife of Governor General Sir Patrick Allen, Lady Allen, and Olympic sprint champion Shelly-Ann Fraser-Pryce as well as with the support of their partners, sponsors, participants and other donors.

Card also commented on the growth that the corporate run has experienced over the years.

"Sigma started in 1999 with 297 participants and last year we had 16,000 participants entering the run. This year, we are expecting even more. In terms of financial support, we have also raised over $100 million for charity since we started in 1999. We are moving from a $500,000 donation in 1999 to $33 million raised in 2012," Card said.

Over its 14-year history, several charities have benefited from funds in excess of $102 million. There have been several beneficiaries such as the University Hospital Labour Ward, Jamaica AIDS Support for Life and the Jamaica Society for the Blind, to name a few.