Jordane Delahaye, Gleaner Writer
Panache Entertainment launched the second season of its hit talk show, The Vibe, which will now be called JN Vibe, as Jamaica National Building Society (JN) has come on board as the title sponsor this season.
"The focus on lively, fun television taken by The Vibe, uncovering current issues in the country is very appealing. At the Jamaica National Building Society we see its eclectic programming mix as a powerful force helping to crystallise values and ideas current among younger Jamaicans, who are carving a space for themselves in our emergent social landscape," Leon Mitchell, assistant general manager of marketing, sales and promotions at JN, said in a press release.
The new name is not the only change this season. In addition to George Davis from season one, season two features three new and dynamic co-hosts as Zip FM's ZJ Sparks joins the crew along with Rodney Campbell and Kaycia Johnson.
no sugar coating
"Basically it's just me being real; telling things as they are without any sugar coating because a lot of people like to do that and often times you have persons who are watching and they wish that you would just state things as they are," ZJ Sparks told The Sunday Gleaner.
Sparks also said fans should expect the same "Wild Child raw energy" she is known for on the radio to translate on screen.
A clip from season two was shown at the launch, that promises excitement and interest. The launch took place at Usain Bolt's Tracks & Records where the programme is filmed.
The Vibe is aired on Television Jamaica Mondays at 9:30 p.m. with a repeat on Wednesday at 6:30 p.m.
Other sponsors this year include J.Wray & Nephew (through its brand White Overproof Rum, Dunn's Electrical, Corrpak Jamaica Limited and Classic Protection and security.