Leighton Levy, Gleaner Writer
With a new company and his new recording studio finally complete, singer and producer Serani plans to make some major moves in 2013, a year in which he intends to significantly increase his musical output.
Born Craig Marsh, Serani received acclaim for work he did on Sean Paul's Trinity album, having co-produced a couple of singles that appeared on the album, including the smash hit We Be Burning. He also produced the Smash album that featured Tony Matterhorn's mega-hit Dutty Wine.
These days the singer/producer is in partnership with Julian Jones-Griffiths at Rock Stone Media. They have already signed Deep Jahi, a promising young entertainer who won the 2012 Magnum Kings and Queens of Dancehall competition and who has already made a mark with a number of singles that are performing well on the local charts.
They plan to release the singer's latest video, Another Try, by the end of this week and a mix tape is also to be released soon that will consist of songs by the young entertainer.
He is also focusing on pushing his single, Paper, that was released last year, but which he says is now beginning to gain traction on local radio and on the streets.
A further push for the song will come in the form of an accompanying video he plans to shoot "soon" and which he expects to release by February.
Serani just finished building a home studio which he says will be the driving force behind his ambitions for 2013.
Construction began last November and was completed in about a month. "The studio is a big move because that is going to bring a lot more productivity," he said.
The production work, he does, will generate growth that will then allow him to sign more artistes.
"I have a number of young artistes that I want to work with in the future," he revealed.
Among the many objectives Serani plans to achieve this year is the release of his own album. He admits that there is no timetable set for the album's release, but states confidently that it will be out in 2013.
"My album is definitely coming out some time this year but there is the mix tape which is coming out before."
The album will showcase a combination of styles, he said.
"It's going to be somewhat old-school mixed with my new flavour. Definitely no island pop or anything like that," he said.
Serani also reveals an intention to release several one-drop 'juggling' songs featuring Sizzla, Anthony B, Chrisinti, Tanya Stephens and Tarrus Riley throughout the course of the year.
Working with these artistes, he feels, will help bring recognition to Rock Stone Media and position it for greater things in the years to come.