THE EDITOR, Sir:
Miss Lou must have foreseen our emergence when she said, "We likkle but we tallawah," as her profound statement was made long before we had achieved so much on the world stage, primarily in the arts and sports.
Once again, Brand Jamaica is on show on the world stage in one of the biggest sport finals - Superbowl, which is viewed by more than 100 million people worldwide every year. German automaker Volkswagen has chosen to depict the spirit of the Jamaican people in its latest campaign 'Get in. Get Happy'.
The ad, which has featured heavily on social media sites and media houses such as CNN all week, showcases an American professional imitating the Jamaican accent and persona on the job.
Despite all that happens around us every day, we remain a friendly, vibrant and happy people, even if we have to break the rules. We get to work late; we stop to sip some tea even though we're late; we bring some cheer to a co-worker by cracking a joke ("turn that frown into a smile"); at some point in the day, we may run off with a couple friends for a midday rendezvous just because; and we park in the reserved space in the lot and smile at the security guard to give us a bly. All of it is true!
What a powerful little nation we are! Advertisers paying as much as US$3.5m for a 30-second spot in the Superbowl. This is free advertising for Brand Jamaica.
Every island has sun, sand and sea, but only Jamaica has such a unique spirit. That's what keeps our visitors coming to our shores every year. As a popular Jamaica 50 BB icon said, "Life is too short to not be Jamaican."