Women in charge - Ladies dominate TV, radio production
Curtis Campbell, Gleaner Writer
The local entertainment industry is largely seen as male dominated. The majority of music and event producers are men, however, a set of young women appear to be making significant progress in the fields of radio and television production.
Programmes producer at CVM TV Saudicka Diaram is one such woman.
She believes over a period of time, more women will be involved in record production in the same way they have broken into the radio and television production side of things.
"I think it is a choice factor as it relates to the creative side. When it comes to the music side, traditionally men are always seen at the top. People like Chris Blackwell, etc. But with the current ascension of women, I think that more women will be producing music. If you look in music-video production you have people like Nordia Rose. The music is a male-dominated industry but we will get there eventually," Diaram said.
Diaram was recently recognised for her work by the Press Association of Jamaica. Added to that, her show DWRAP is now the number one entertainment show on CVM, according to a recent media survey. She believes entertainment should be approached differently.
"Producing entertainment programmes is beyond just the main stage. There should be no stereotypes and during our features, we don't limit entertainment to class. We show areas of entertainment that would normally be left out, so that boosts our popularity. Even when we interview artistes, we try getting news besides the ordinary to see how best we can create an impact," she said.
"I think we (men and women) are equally capable but we are judged based on sexuality. Sometimes we are even more creative but some people can't look beyond our sex, some people tend to think that a male works hard to achieve success but a woman does other things to get success or simply because we are pretty, but that is a misconception," Diaram said.
Producer and presenter of TVJ's Entertainment Prime, Debby Bissoon, thinks women have drawn closer to radio and television production because the areas allow for more freedom of expression.
"I think it has to do with the fact that we are very creative and artistic beings. And radio and television provides that outlet for expression. The music business has forever been dominated by male producers. Female record producer, The Wizard, is a really good inspiration for females who want to get into that business but it will be tough. The challenge female artistes face in the business will be the same challenge aspiring female producers face," she continued.
"Women are good producers, innately many have an eye for detail. We may sometimes come off as confusing but we all know that when a woman is passionate about something there is no stopping her. So I think we're (men and women) equally capable of replicating quality production," Bissoon said.
TVJ producer, Sharon Schroeter, says she has never been stereotyped by her male counterparts.
"There has never been an issue with male producers. From I've been working in television it has always been a female-dominated field. When women get into production they are more passionate about making a change so maybe that is why there are so much women in that side of things, but the male producers around me have always showed mutual respect," Schroeter said.
Diaram is set to produce a Valentine's Day show called Game of Hearts, also to be aired on CVM TV, while Debby Bissoon has now gone into radio.
Several other women have contributed to production in entertainment.
Women like Donna Chin from KLAS FM, Deniese 'Isis' Miller from Rootz FM, Sharon Burke, who produces events, Jenny Jenny from Hitz FM, among a host of others.