Wisynco cuts Premier League sponsorship

Published: Thursday | February 7, 2013 Comments 0
Chalifour
Chalifour

André Lowe, Senior Staff Reporter

Distribution company Wisynco has ended their longstanding relationship with top-flight domestic football, citing economic and logistic challenges.

However, director of marketing and development, Francois Chalifour, underlined his com-pany's satisfaction with the partnership that had been forged and believes it's only a matter of time before they will be able to support the league again.

Wisynco's official $8 million arrangement with the Premier League Clubs Association (PLCA), administrators of the Red Stripe Premier League, ended last season. But the company had continued supplying teams with its Wata and Powerade products, until a few weeks ago.

FINANCIAL CONSTRAINTS

Chalifour, director of marketing and development, explained to The Gleaner that his company was simply not in a position to continue its support at this time.

"Our official arrangement with the league ended last season, but we continued to support it through our products Wata and Powerade into this season. However, because of financial constraints and other logistical issues, which proved difficult for us, we had to back out," Chalifour said.

"That's not to say that we will not likely participate; it has happened before in the last 10 years or so where there have been years where we have not sponsored but come back the following season, it's just how the numbers work out and we couldn't squeeze it this year," he added.

"Last year, because we were still in discussions with them about execution and getting value for our investment, as that evolved, we were finding we had some gaps in the logistical aspects of supporting the games and financial constraints of our budget," Chalifour continued, before noting that it is likely both organisations will partner again in the future.

FUTURE PARTNERSHIP

"We have been involved forever. We have had years when the level was smaller than others and a couple years when we have not been involved at all," said Chalifour. "I think the probability of us working with the league again is quite high.

"Our relationship with the leadership there is strong and we are continuously talking to them and we sometimes support them at the club level and occasionally on a one-off basis.

"The relationship is there, so it's just a matter of us re-engaging and looking at the priorities with our brand and seeing if the relationship makes sense again," he added. "I have a lot of belief that we will be involved with them in the future."

Continuing, he said: "The Premier League is a great product, it has evolved tremendously over the years; the quality of play and venues and the overall value. We are very pleased with the partnership over the years," said Chalifour.

 

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