We cannot roll over and play dead - McCook
OGM wins top Gleaner advertising award
Given the dire economic situation Jamaica is currently facing, the media and its clients cannot afford to roll over and play dead, urged Oral McCook, chief executive officer of OGM Integrated Communications.
"We have a responsibility as persons who still dictate, to some degree, what is fed to the country. We have to find a way as advertising agencies and clients to lift this country out of the mire that it appears to be in at this time and we can only do that by expanding on what we are out there," declared McCook.
Addressing the gathering yesterday at The Gleaner's Annual Advertisers Appreciation and Agency Awards Luncheon at the Wyndham Kingston Hotel, McCook also pleaded with companies to work with their staff to save jobs and help to improve the country's economy.
OGM Integrated Communications walked away, for the third time, with the top award at the appreciation function for placing the highest volume of business with The Gleaner in 2012. OGM Integrated won the award in 2008, 2009 and in 2012.
McCook thanked The Gleaner for the honour, noting that part of the reason for his agency's continued business with the media house was that The Gleaner continues to maintain its relevance.
"Congratulations to The Gleaner for making more options available to us as advertising agencies, through the many media platforms the company has embarked on," he said.
Others receiving recognition were the Marketing Counselors Ltd for placing the second-highest volume of business; Advertising and Marketing Ltd for the Most Compliant Agency, as well as placing the third-highest volume of business; the Scotiabank Group as the direct client which placed the highest volume of business online; and Prism Communications Ltd as the agency that placed the highest volume of business online.
The Gleaner's managing director, Christopher Barnes, promised that the 178-year-old company would continue to improve on its multimedia platforms to give clients more exciting options to reach a wider cross section of consumers.
In congratulating the winners and thanking everyone for their continued support, Barnes said, "None of this would have been possible without your support and your belief in us."
Acknowledging that 2013 will be a challenging year, Barnes added, "We, at The Gleaner, will continue, editorially, to stimulate the conversation(s) that we must have in order to get us through these challenges that the country now faces.
"While on the commercial side, we will continue to push our media, as our multimedia platforms represent a good complement to existing advertising. It is a small incremental spend to achieve that broadened brand awareness that you are striving for."
The appreciation function is held each year to honour and recognise The Gleaner's advertising agencies and major clients for their support.
Full Caption: Oral McCook (right), chief executive officer of OGM Integrated Communications and his clients - including Cordia Panton-Williams (left), brand manager, Best Dressed Chicken; Tina Matalon (centre), director of marketing, Restaurants of Jamaica; and Sharon Thomas (yellow blouse), from IGL, celebrate the agency winning the top honour at The Gleaner's Annual Advertisers Appreciation and Agency Awards Luncheon at the Wyndham Kingston Hotel yesterday. - Rudolph Brown/Photographer