On Tuesday, February 5, there was an air of excitement on the grounds of Consolidated Bakeries, located at 2F Valentine Road, as Export Manager Victor Salazar monitored the loading of the company's largest shipment of Easter buns, destined for Canada, through an alliance with GraceKennedy Ltd. The buns, which are popularly traded under the Miss Birdie label, are being shipped in its largest numbers to date because of the increasing popularity of the brand and its attendant demand.

"We have been exporting our Miss Birdie buns to Canada for some time," says Managing Director Anthony Chang, "but such was the demand that we decided to partner with GraceKennedy since March 2010 because of their experience with the Canadian market and their undoubted ability to get our product into the mainstream traditional supermarkets in Canada, as well as to the Jamaican diaspora."

UNIQUE TASTE

The Miss Birdie Easter buns is a Consolidated Bakery prime product, and marks a 30 per cent increase over previous bun exports to the Canadian market. Export Manager Victor Salazar is happy with the development which, he says, underscores the growing popularity of the brand not only within the diaspora, but also in mainstream Canada, because of its unique taste and quality.

"Jamaica's Easter buns," he reiterates, "have a unique taste that no one else has been able to reproduce, and we are happy that as a result of our previous export efforts, there is such an increased demand for our Miss Birdie brand. It is a good start, which we hope will be further increased in the years to come!"

It is anticipated that the buns will become available to the Canadian market by next week.