Olympic 110m hurdles bronze medallist Hansle Parchment will join two-time Olympic 100m champion Shelly-Ann Fraser-Pryce as the faces of GraceKennedy, after an announcement by the company's CEO Don Wehby yesterday.
Speaking at yesterday's Inter-Secondary Schools Sports Association (ISSA)/ GraceKennedy Boys and Girls' Championships press launch, Wehby expressed delight with having Parchment on board, stating that like Fraser-Pryce, he embodies the message of the conglomerate - a pursuit for academic and sporting excellence.
"I am very excited about having Hansle Parchment on board with us," Wehby said. "In fact, we met with Hansle prior to the Olympic Games and we started the discussions of bringing him on board as a brand ambassador, but we just finalised it recently because he has been busy with Olympics and the European circuit after that.
"We managed to sit down and work out the details, which will be announced at a later date," Wehby added.
Parchment, the national record holder over the 110m hurdles, has enjoyed a steady rise up the ranks, following up his World University Games gold and Olympic bronze medals with a professional contract with German sports goods manufacturers PUMA.
The Morant Bay High School and Kingston College old boy is currently completing his Bachelor of Arts degree in psychology at the University of the West Indies, where he also trains with noted hurdles coach Fitz Coleman.
"As a brand ambassador, he will be associated with a number of our brands and we are excited about that. I think he has a really good future. In that race at the Olympics, he got third with a really poor start, and if he gets that start right he is going to be a world-beater for sure," Wehby assessed.
"The other thing that we are impressed with about Hansle, and also Shelly-Ann, they are both university educated; Hansle is finalising his studies at UWI in psychology, and we find that combination of being qualified and not just a good sportsperson as a good fit for our brand," Wehby added.
Fraser-Pryce, who has been associated with GraceKennedy since 2008 and has already featured in several ad campaigns, graduated with honours from the University of Technology with a Bachelor of Science degree in Child and Adolescent Development in 2012.
- André Lowe